Boyle Sports Introduction
As the second largest bookmaker in Ireland, Boyle Sports got it’s start back in 1989, rapidly expanding to offer up some 231 retail branches countrywide and employ over 1,700 people. As an established player on the market, Boyle Sports soon moved into the online and mobile sphere to offer punters not only sports betting but also virtual betting, casino games, poker, bingo and lotto.
With significant market presence come definitive strengths, and Boyle Sports long standing sponsorship of horse and greyhound racing as well as contracts with the Irish national team in the past add both legitimacy and trust to the brand.
Site design and user interface
When it comes to a lot of information in one place, Boyle Sports presents it well. The site’s design can come across at first glance as a bit cluttered but was fairly easy to navigate once we got a feel for it. Designed in blue, some red and white, the overall look was pleasant.
The mobile and tablet apps downloads were immediately visible on the top of the page, together with a header bar listing their range of offers, from sports, to in-play, to virtuals, Vegas and on.
The left side bar has a list of user friendly functions, including cash out, promotions, lotteries, financials, betting news and daily specials among others, before a list of A-Z sports.
New customer promotional offers can be found at the top of the page with a bet 10 get 40 offer that doles out €30 in sports betting bonuses together with €10 in casino offers.
Horse racing results, including an internet radio button were next, followed by the day’s football. We were duly impressed by how comprehensive their football offer was and that punters have access to flash based internet radio, pop up results and stats pages, with just one click, that were clean and easy to use.
The favourites section slightly to the right of the main window but shy of the right-side bar was informative and helpful but tended to make the site come across as a bit cluttered, as we mentioned earlier, while remaining highly informative by providing a comprehensive list of live action.
The right-hand side bar holds the betslip at the top as well as a Flash powered minigame and a list of hot events and a betting news feed that we had to scroll down a bit to see.
The in-play betting options, and the wealth of sports on offer, were both definite pluses for Boyle Sports. The fact that Boyle sports offered half, time remaining, changing odds as well as pop up links to radio, TV (when available) and stats pages for live games was a winner.
In terms of their overall odds, we found Boyle Sport to have a strong value proposition, thanks in large part to having some of the lowest margins around. Their football margins were about average at 6% but their tennis margins were stellar, coming in at a mere 3.1%.
With a nice range of promotions on offer, up-to-date statistics, links to live broadcasts and in-play bets, Boyle Sports came across as a great one stop shop for punters looking for both a wide range of features and easy to use functionality in a reputable sportsbook.