Betfred first put up their own shingle back in 1967, with a single sports betting shop in Ordsall, Salford called Done Bookmakers, paid for with the winnings owners Fred and Peter Done made after betting on England to win the World Cup in 1966.
By 2002 they had over 200 shops across the country and changed the company name to Betfred, now an iconic name in high street sportsbooks.
Site design and user interface
Betfred aims to be a sort of one stop shop for all things bet related, offering up not only a comprehensive sportsbook but also casino and live casino gambling, bingo, lotto games and more.
When it comes to the sportsbook, the home page is designed in a rich, soothing deep blue with text in white as well as a soft light blue with text in navy, making it easy on the eyes despite a slightly smaller font. The smaller font, however clearly serves its purpose as a substantial amount of information is presented immediately, before you even begin to scroll down to view the complete list of the day’s action.
When it comes to betting on the go, the look and feel of the mobile app was quite similar to the browser-based site, it loaded quickly, which was surprising given the amount of information on the site, and easy to navigate after a quick look around.
One small drawback for punters betting at home is that, unlike some other well-known sites, match stats for all the sports are lacking. That said, using the mobile app while watching a match live or at the pub proved a breeze and compensated for the missing stats nicely.
Best of all in terms of design, the cashout button is prominently displayed near the top right of the site, which made in-play cashout that much easier and was something we considered a real perk.
Betfred offers up some 30 categories to bet on, from perennial classics like football, Rugby (league and union), Cricket, Boxing, Darts and Basketball to more off beat wagering categories such as politics. There’s even a TV shows/specials category, which we loved.
The range of betting options is above standard, with traditional final score regular bets all the way to the number of corners in a giver football match. You can also place live or in-play bets with a simple click on a dedicated section of the website.
The odds were fairly standard in comparison to other branded sportsbooks and updated regularly. We were also pleasantly impressed by Betfred’s long standing promotions, which included everything from bet £10 get £30 in free bets to a Football Double Delight and Hat-trick Heaven promo that sees Betfred doubling the odds if your goal scorer nails a second and tripling the odds if he puts in a third.
Considering the wealth of information provided on the Betfred home page alone, we were duly impressed with the Betfred sportsbook. The browser version and mobile app preformed without a hitch and we found both easy to navigate and use. At the end of the day, especially in light of their solid long-standing promotions, we’ll be going back to Betfred in hopes of winning some dosh.