10bet introduction

London based 10bet launched back in 2003 and quickly made a splash in the world of online sportsbooks. Offering their sportsbook to more than 90 countries around the world today, and translated into over a dozen languages, the 10bet UK site is operated by Blue Star Planet Ltd and registered with the UK Gambling Commission. Its international operations are run by Ocean Star Limited, a Malta registered company overseen by the Malta Gaming Authority.

Site design and user interface

Dial up the 10bet site and you get a landing page that is clean and simple. The page itself displays 10bet’s first sports bet deposit offer of up to £100 on a slider that also shows its casino and live casino offers. Immediately after registering, which is a simple two step process like on most online sportsbooks, you’ll be taken to the cashier to make your first deposit and cash in your welcome bonus.

The heart of the site is marked up in a deep blue on a black background with the font in white. Admittedly, like a certain number of other sites, the site presents a copious amount of information right up front. There is the standard left-hand column list of top events and sports offered. The main frame lists today’s events followed by a list of matches and the current odds.

The bet slip is to be found on the upper right side of the page and allows for single, combo and system bets. Beneath that you’ll find the ongoing live action.

The mobile app is basically a highly simplified version of the website that is both slick and user friendly. Once you’ve selected your sport a list of current and upcoming events will appear in a clean direct style that displays the odds and time remaining. Select your match and the bet slip will slide up from the bottom of the screen, enter your stake and click ‘Place Bet’ and you’re up and running.

Betting options

On top of standard betting options like final score and accu, 10bet offers a range of custom betting options including a ‘Double Chance” bet, that allows you to bet on two different outcomes, a ‘Halftime Fulltime’ bet allowing you to bet on the correct score both for the first half and final score, a ‘Total Goals’ bet, a “Draw No bet’, which returns your stake if there is a draw, and our favourite, the ‘1X2 Full Time” bet meaning you pick which team you think will win or tie.

The odds at 10bet were pretty much industry standard, which means, while not at the elite level, they are overall just a bit above average. One thing we did really like was the generous deposit bonus, an offer that’s hard to find elsewhere. 10bet offers up first-time punters up to £200 match deposit (depending on where you are located) to get you started.


We found 10bet to be a solid and stable sportsbook overall. Bothe the browser-based site and mobile app were easy to use and quite a bit faster than many of their competitors, allowing us to get our bets in before the market moved.